Cocoa Cola Advertising

Advertising is constantly changing. It has to be to keep it's audience interested. It's crazy to watch the way advertising has really evolved over time,For example we will take a look at Coca-Cola ; one of the world's top brands, sold in over 200 countries and worth an estimated 67.5$ billion dollars.

Well, every company has to start somewhere. Coca-Colas first advertisement was published on  May 8, 1886 when John Pemberton first sold his soda at Jacob's Pharmacy,Atlanta, for 5 cents a glass.

Image by Georgia Info

Pretty simple! Lets skip to the early 1900's when they began to use Hilda Clark, a Music Hall of Fame performer as a model in their ads; Celebrity Endorsement? now that's an advertising technique our generation can relate to.

In the 1909,  Coca-cola wasn't impressed with it's imitators, so it's advertisements began urging consumers to "Demand the genuine".  The colorful ads  also claimed Coca-cola would relieve your fatigue. 

In the 1930s Coca-Cola advertisements were realized featuring a jolly man, with twinkling eyes, rosy  red cheeks, big round belly and a full long beard. Sounds kind of familiar ,right? Coca-Colas advertisements in the 30s played a large role in shaping the image of Santa. These ads were extremely appealing to children and  aided in boosting sales around Christmastime.

Coca-Cola had been featuring polar bears in their ads since 1922, but in 1993 the company introduced the 'Always Coca-Cola' campaign, one commercial from this campaign was 'Northern Lights'. It showed animated polar bears sitting down to watch a 'movie' that was the aurora borealis and drinking their chilled Coca-Colas, this ad was extremely popular and still today the coca-cola polar bears are iconic. 

In 2007 Coke launched a new campaign called 'The Coke Side Of Life' this campaign was colorful and fun. This campaign was all about celebration and showing how Coke bring everyone together. The positive upbeat advertisements were well-received.

So, as you can see the advertising of Coke has really evolved throughout the years. From the bare minimum to multi-million dollar campaigns. Coca-Cola has had undeniable success in its marketing of Coke. Coca-Cola manages to be cutting-edge and appeal to today's modern world, while still pleasing it's consumers that have been loyally drinking the brand for years. I think a lot of Cokes success rests on the fact that they developed a trust with their consumers. It's the soda that you bring into your home and enjoy with your friends and family; from the brand that has been around forever. Coke has been on-top of the ad game for many years and in my opinion will stay on top in the future.